Bloomberg
Fanatics’ King on Sports Betting and Prediction Markets
Thursday, September 10, 2026
Fanatics Betting and Gaming CEO Matt King announced the company's launch of an integrated app combining sports betting, casino games, and prediction markets, according to Bloomberg. King discussed Fanatics' competitive position against DraftKings and FanDuel in an interview with Bloomberg's Romaine Bostick on "The Close." The company did not disclose specific market share figures.
