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CNBC

Starbucks is back, CEO Brian Niccol says. Here is what he's focused on next

Thursday, September 10, 2026


Brian Niccol, Starbucks CEO, stated that his focus is on "finish the job on uplifting all of our coffeehouses." Niccol has not provided specific details about the timeline or metrics for this initiative. The statement was made in the context of recent company performance discussions.

Original reporting: https://www.cnbc.com/2026/09/10/starbucks-is-back-ceo-brian-niccol-says-here-is-what-hes-focused-on-next.html

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