CNBC
Amazon gives OpenAI's ad business a boost, letting its advertisers into ChatGPT
Thursday, September 10, 2026
Amazon announced it will allow its advertisers to access OpenAI's ChatGPT platform to display ads. The move makes Amazon's ad network available within ChatGPT's interface. Amazon previously limited integration between its advertising systems and external AI services.
Original reporting: https://www.cnbc.com/2026/09/10/amazon-chatgptads-open-ai.html