How Jenny Nguyen is Growing Women’s Sports from a Bar

Jenny Nguyen founded The Sports Bra in Portland, Oregon in 2022, a sports bar dedicated to broadcasting women's sports programming. The sports bar industry is valued at $2 billion globally, while women's sports generate $3 billion annually. Nguyen has opened the business to franchising and has secured investment from Alexis Ohanian and Renee Montgomery, a former WNBA player.

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