e.l.f. Beauty Sees Skincare as Growth Engine

e.l.f. Beauty launched an in-house skincare line since 2022 and acquired Rhode, a skincare brand associated with Hailey Bieber, for $1 billion in 2025, according to Bloomberg. The company also acquired one other skincare brand during this period. CFO Mandy Fields and CEO Tarang Amin discussed the company's skincare strategy on Bloomberg.

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