TechCrunch

Apple’s new CEO is reviving a Steve Jobs strategy from 25 years ago

Wednesday, September 9, 2026

John Ternus, who became Apple CEO in 2026, stated in his first keynote address that Apple plans to continue developing the iPhone product line.

Original reporting: https://techcrunch.com/2026/09/09/apples-new-ceo-is-reviving-a-steve-jobs-strategy-from-25-years-ago/