Wired
MS NOW Wants to Turn Its Viewers Into a Fandom
Wednesday, September 9, 2026
The cable news network's president, Rebecca Kutler, announced plans to develop a fan community built around the network's audience. The initiative includes a feature allowing viewers to chat with Rachel Maddow, a network host.
Original reporting: https://www.wired.com/story/the-big-interview-podcast-rebecca-kutler-ms-now/