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Phil Schiller’s App Store exit reportedly driven by wariness over future plans

Sunday, September 6, 2026


Phil Schiller, who led Apple's App Store, stepped down from that position in 2025 and transitioned to the role of Apple Fellow. Bloomberg reported that Schiller's decision was related to concerns about future plans for the App Store, though specific details were not disclosed. Schiller remains employed at Apple working on unspecified projects.

Original reporting: https://techcrunch.com/2026/09/06/phil-schillers-app-store-exit-reportedly-driven-by-wariness-over-future-plans/

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