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The Verge

Content creators drop the ball

Saturday, September 5, 2026


During Naomi Osaka's match against Anastasia Zakharova at the US Open this week, the umpire paused play and asked spectators in a luxury suite to reduce noise levels. The suite contained content creators with lighting equipment whose activity was audible during the match. The US Tennis Association has not issued a public statement on the incident.

Original reporting: https://www.theverge.com/tech/990426/us-open-influencers-naomi-osaka-anastasia-zakharova-callaway-good-good-ad

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