Jim Beam Maintains 230 Years of Tradition and Evolution

Fred Noe and his son Freddie Noe, the 7th and 8th generation Master Distillers at Jim Beam, discussed the bourbon brand's history and current operations during an appearance on Bloomberg This Weekend with host Christina Ruffini. The Jim Beam flagship bourbon recipe remains unchanged from its original formulation 230 years ago. The company has expanded its product line to include non-alcoholic offerings.

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