NYT
Notre Dame’s Jersey Patch Deal With SoFi Divides Alumni and Fans
Friday, September 4, 2026
Notre Dame signed an agreement with SoFi, a personal finance company, to display advertising on athletic uniforms. The arrangement prompted mixed reactions among alumni and fans, according to reporting on the deal.
Original reporting: https://www.nytimes.com/2026/09/04/business/notre-dame-sofi-jersey-patch.html