Bloomberg
Heinekin Highlights Nonalcoholic Beer, Serena Williams in US Open Partnership
Friday, September 4, 2026
Heineken USA CEO Maggie Timoney announced a partnership with Serena Williams centered on the company's 0.0 nonalcoholic beer line. Timoney stated that Heineken 0.0 has performed well as consumers seek to moderate alcohol consumption. Williams won six US Open tennis championships. Heineken has partnered with the US Open tennis tournament.