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Bloomberg

Sirius XM’s Newest Bull Sees 50% Upside on YouTube, Amazon Pacts

Friday, September 4, 2026


Deutsche Bank upgraded Sirius XM Holdings Inc. to buy from hold, citing partnerships with YouTube and Amazon as undervalued by the market. The bank sees potential for the stock to extend gains made earlier in the year. Deutsche Bank did not specify the timeline or conditions for the projected performance in publicly available statements.

Original reporting: https://www.bloomberg.com/news/articles/2026-09-04/sirius-xm-s-newest-bull-sees-50-upside-on-youtube-amazon-pacts

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