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Bloomberg

Toyota’s Sato on How Japanese Automakers Stay Relevant

Thursday, September 3, 2026


Toyota Vice Chairman Koji Sato, who also chairs the Japan Automobile Manufacturers Association, discussed strategies for Japanese automakers to remain competitive globally in an interview with Bloomberg Television. Sato addressed Toyota's hydrogen business operations as part of the conversation. The interview was conducted by Bloomberg Television's Shery Ahn.

Original reporting: https://www.bloomberg.com/news/videos/2026-09-03/toyota-s-sato-on-how-japanese-automakers-stay-relevant

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