Bloomberg
Behind the Making of the US Open's Famous Honey Deuce Cocktail
Thursday, September 3, 2026
The Honey Deuce cocktail is served at the US Open tennis tournament. Aleco Azqueta, global VP of Marketing for Grey Goose at Bacardi, stated that the drink and its branded cup allow attendees to take home a souvenir from the event. According to Bloomberg, Azqueta said the drink has become central to the US Open experience and creates a connection point for visitors.
