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MarketWatch

Goldfish crackers are getting a makeover as new health trends reshape the snack aisle

Thursday, September 3, 2026


Campbell's announced plans to introduce gluten-free, whole-grain, and protein-enhanced versions of Goldfish crackers. The company cited changing consumer preferences and increased competition in the snack category as reasons for the product expansion.

Original reporting: https://www.marketwatch.com/story/goldfish-crackers-are-getting-a-makeover-as-new-health-trends-reshape-the-snack-aisle-32e89644?mod=mw_rss_topstories

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