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TechCrunch

Meta is paying to peek at how you use their latest AI model

Thursday, September 3, 2026


Meta offers customers a financial incentive to allow the company to collect usage data from its Muse Spark AI model, which is designed for coding and agent operations. The discount averages approximately 95% off standard pricing for customers who consent to data collection. Most AI providers allow users to opt out of sharing usage data, but Meta's approach reverses this by charging full price for privacy and discounting for data sharing.

Original reporting: https://techcrunch.com/2026/09/03/meta-is-paying-to-peek-at-how-you-use-their-latest-ai-model/

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