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Bloomberg

Travelers Book Later and Some Trade Down: BWH CEO

Thursday, September 3, 2026


BWH Hotels CEO Larry Cuculic stated that Americans continue to travel but are booking trips closer to their travel dates and some consumers are selecting lower-priced hotel options. Cuculic addressed how the company is assisting franchisees with rising insurance costs. He also discussed the financial impact of the World Cup on host cities.

Original reporting: https://www.bloomberg.com/news/videos/2026-09-03/travelers-book-later-and-some-trade-down-bwh-ceo-video

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