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MarketWatch

The AI cloud math is broken, and it’s creating a power shift within Big Tech

Thursday, September 3, 2026


Companies are purchasing artificial intelligence hardware directly rather than renting computing power through cloud services, a shift prompted by cost comparisons. The change affects how technology companies allocate resources for AI operations. Major cloud providers including Amazon Web Services, Microsoft Azure, and Google Cloud have built significant revenue from renting AI infrastructure access.

Original reporting: https://www.marketwatch.com/story/the-ai-cloud-math-is-broken-and-its-creating-a-power-shift-within-big-tech-5652da0f?mod=mw_rss_topstories

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