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Bloomberg

Five Below Lifts Outlook, Aims to Ramp Up Appeal to Gen Alpha

Wednesday, September 2, 2026


Five Below Inc. raised its full-year financial guidance on Wednesday. The company attributed the increase to new store openings and customer demand for its lower-priced products among shoppers in the Gen Alpha and Gen Z age groups. Five Below's stock rose more than 8% in after-hours trading following the announcement.

Original reporting: https://www.bloomberg.com/news/articles/2026-09-02/five-below-lifts-outlook-aims-to-ramp-up-appeal-to-gen-alpha

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