How GoPro went from viral camera sensation to a victim of smartphone ubiquity

Smartphone cameras have improved significantly in video quality and stabilization features over the past decade. GoPro's market position has shifted as a result, with the company's devices now primarily marketed to sports enthusiasts and professional video creators rather than general consumers. The company reported revenue of 986 million dollars in 2024, down from 1.19 billion dollars in 2021.

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