The Verge
Roku’s first OLED TVs undercut the midrange competition
Tuesday, September 1, 2026
Roku launched its first OLED television, the Roku Pro Series, joining LG, Samsung, and Sony in the midrange OLED TV market. A higher-end model, the Pro Series LX, is scheduled to launch the following month. The announcement came after Sony introduced the Bravia 6 OLED TV in the previous week.
Original reporting: https://www.theverge.com/tech/987148/roku-oled-tv-announcement
