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Apple’s top App Store exec, Phil Schiller, follows wave of exits as CEO Tim Cook steps down

Monday, August 31, 2026


Phil Schiller, Apple's senior vice president of worldwide marketing, is departing from his current role overseeing the App Store, according to Apple. Schiller has been with Apple for over 30 years and held various positions including leadership of the Mac and iPhone product lines. The move comes as CEO Tim Cook announced his transition to executive chairman, with Jeff Williams assuming the CEO position. Apple did not announce Schiller's next assignment or retirement timeline.

Original reporting: https://techcrunch.com/2026/08/31/apples-top-app-store-exec-phil-schiller-follows-wave-of-exits-as-ceo-tim-cook-steps-down/

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