Active ETFs Gain Ground as Investors Focus on Outcomes

Julie Gunts of AllianceBernstein stated that passive ETFs historically drove industry growth through lower fees and that active ETFs now price more competitively against active mutual funds. Bloomberg reported that investors continue to allocate capital to active strategies alongside passive ones in portfolio construction. The shift reflects advisor and investor focus on combining different fund types to meet specific financial goals rather than choosing exclusively between passive and active approaches.

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