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The Verge

Instagram cracks down on AI accounts pretending to be human

Monday, August 31, 2026


Instagram announced updates to its handling of artificial intelligence accounts, including a new label system for profiles featuring AI-generated personas. The platform is renaming its existing "AI creator" designation to "AI-generated profile" and implementing enforcement measures against accounts that misrepresent AI personas as human users. Instagram stated the changes respond to user feedback about distinguishing between human and AI-generated profiles on the platform.

Original reporting: https://www.theverge.com/tech/986593/instagram-addresses-fake-ai-profile-slop

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