He beat Big Tobacco. Will the same playbook work against Meta and social media?

Mike Moore, former Mississippi Attorney General, led litigation against tobacco companies in the 1990s that resulted in the 1998 Master Settlement Agreement, under which tobacco firms agreed to pay states approximately $206 billion over 25 years. Moore has since engaged with efforts to hold social media platforms accountable for harms related to youth mental health and addiction. Legal experts have noted both similarities and differences between tobacco litigation and potential social media cases, including differences in regulatory frameworks and the difficulty of establishing direct causation in social media harm claims.

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