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Bloomberg

Supercars Fuel a New Hybrid Boom

Saturday, August 29, 2026


High-performance and luxury automakers including Audi, Lamborghini, Ferrari and Bugatti have increased hybrid vehicle offerings in recent years. Bloomberg reported that these manufacturers are pairing electric motors with combustion engines to enhance performance while retaining traditional engine characteristics. Hybrid adoption in the supercar segment reflects broader shifts in consumer demand and slower electric vehicle market growth.

Original reporting: https://www.bloomberg.com/news/videos/2026-08-29/supercars-fuel-a-new-hybrid-boom-video

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