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Gen Zers quit their jobs to start a pickle company—now it’s valued at $8.5 million

Saturday, August 29, 2026


Leah Marcus and Yasaman Bakhitar founded Good Girl Snacks, which produces pickles and reached a valuation of $8.5 million. The company was built using what the founders described as Gen Z branding strategies. Both founders left previous employment to start the business.

Original reporting: https://www.cnbc.com/2026/08/29/how-two-gen-z-founders-made-hot-girl-pickles-stand-out.html

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