Tim Cook wasn’t a ‘product guy’ — so he re-engineered Apple instead

Tim Cook stepped down as Apple CEO after leading the company since 2011. During his tenure, Apple's market value increased from approximately $372 billion to over $3 trillion, according to the company's financial reports. Cook's background in operations and supply chain management shaped his approach to Apple's business strategy and manufacturing processes. He will be succeeded by Craig Federighi, Apple's senior vice president of software engineering.

Next story