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NYT

Political Campaigns Are Quietly Paying Influencers to Support Candidates

Saturday, August 29, 2026


Political campaigns have paid social media influencers to create content supporting candidates, according to reports documenting the practice across multiple platforms. The payments are often not disclosed to viewers in the videos or accompanying posts. The Federal Election Commission has regulations requiring disclosure of paid political advertising, though enforcement of influencer payments remains inconsistent across social media platforms.

Original reporting: https://www.nytimes.com/2026/08/29/us/politics/campaigns-paid-influencers.html

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