The Verge
Apple TV now costs $14.99 a month after its fourth price hike in four years
Friday, August 28, 2026
Apple increased the monthly price of its streaming service to $14.99, up from $12.99, effective Friday. The annual subscription price rose to $119 from $99. Apple also raised prices for its Apple One bundle subscription, which combines multiple Apple services.
Original reporting: https://www.theverge.com/tech/986130/apple-tv-plus-price-hike