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MarketWatch

Booze-free beer is no longer a punchline — and big brewers see a billion-dollar opportunity

Friday, July 3, 2026


Nonalcoholic beer sales have grown in recent years, with major brewers introducing products in this category. Companies including Anheuser-Busch, Molson Coors, and Constellation Brands have launched or expanded nonalcoholic beer lines. The market has attracted investment from larger beverage corporations viewing nonalcoholic beer as a segment with growth potential.

Original reporting: https://www.marketwatch.com/story/booze-free-beer-is-no-longer-a-punchline-and-big-brewers-see-a-billion-dollar-opportunity-407c8771?mod=mw_rss_topstories

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