MarketWatch
Booze-free beer is no longer a punchline — and big brewers see a billion-dollar opportunity
Friday, July 3, 2026
Nonalcoholic beer sales have grown in recent years, with major brewers introducing products in this category. Companies including Anheuser-Busch, Molson Coors, and Constellation Brands have launched or expanded nonalcoholic beer lines. The market has attracted investment from larger beverage corporations viewing nonalcoholic beer as a segment with growth potential.
