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MarketWatch

Good Good Golf ad fallout deepens as Callaway ends partnership, retailers pull gear and Golf Channel delays show

Thursday, August 27, 2026


Callaway Golf ended its partnership with Good Good Golf following an advertisement that showed a male golfer pushing a female golfer to the ground over a driver. Good Good Golf produced the ad for Callaway. Several retailers removed Callaway products from shelves, and Golf Channel delayed broadcasting a show related to the campaign. The ad was published in 2026.

Original reporting: https://www.marketwatch.com/story/good-good-golf-ad-fallout-deepens-as-callaway-ends-partnership-retailers-pull-gear-and-golf-channel-delays-show-33546426?mod=mw_rss_topstories

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