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Wired

Netflix Failed at Video Games. Now It’s Trying to Promote Them

Thursday, August 27, 2026


Netflix discontinued plans to develop premium video games for its streaming platform. The company announced it will focus instead on marketing third-party games, including Grand Theft Auto VI, according to a Netflix statement. Netflix Games, the company's gaming division, will concentrate on promoting titles rather than producing them.

Original reporting: https://www.wired.com/story/netflix-failed-at-video-games-now-its-trying-to-promote-them/

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