Parents drop eye popping fees on sorority rush coaches to get kids into elite college Greek life

Parents are hiring sorority rush coaches at rates reaching thousands of dollars to prepare their daughters for recruitment at universities including Alabama, Southern Methodist University, and University of Texas. The coaching typically includes mock recruitment interviews, social media profile optimization, and guidance on outfit selection and conversational techniques. University recruitment offices have not reported official complaints regarding paid coaching services, though some universities have acknowledged increased parental involvement in the rush process.

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