No BS Just Facts logo
No BS Just Facts
It might be boring, but it's just the facts.

← All stories · business

CNBC

The toy industry's latest craze is cheap, colorful and very squishy

Thursday, August 27, 2026


Squishy toys are experiencing increased sales driven by social media promotion and low retail prices. The category includes small, soft, compressible toys in various colors and shapes. Market data on specific sales figures or industry projections was not provided.

Original reporting: https://www.cnbc.com/2026/08/27/the-toy-industrys-latest-craze-is-cheap-colorful-and-very-squishy-.html

Next story

Inside India newsletter: U.S., Russia vie for a bigger slice of the world’s third-largest energy market