BBC
Scottish Highlands benefiting from 'coolcation' trend
Wednesday, August 26, 2026
Tourism to the Scottish Highlands has increased as travelers seek cooler destinations during warmer months. The trend affects other northern European regions as well. Scotland's tourism board reported increased visitor numbers in 2025 and 2026, though specific percentages were not provided in available statements.
Original reporting: https://www.bbc.co.uk/news/articles/cd9wp3p4301o?at_medium=RSS&at_campaign=rss