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Bloomberg

'Chinamaxxing' Boosts Inbound Tourism in China

Monday, August 24, 2026


Bank of America Global Research released a report finding that China is attracting increased inbound tourism from other regions. Anna Zhou, China and Asia economist at BofA Global Research, identified accessibility, affordability, and authenticity as factors contributing to the trend. Zhou discussed the findings on Bloomberg: The China Show.

Original reporting: https://www.bloomberg.com/news/videos/2026-08-24/-chinamaxxing-boosts-inbound-tourism-in-china-video

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