No BS Just Facts logo
No BS Just Facts
It might be boring, but it's just the facts.

← All stories · business

Bloomberg

AI Takes Center Court at the US Open

Sunday, August 23, 2026


IBM and the US Open expanded their use of artificial intelligence technology at the tournament to provide real-time match insights to fans, including personalized updates, an AI assistant, and win probability calculations updated after each point. IBM Senior Vice President Jonathan Adashek and former tennis player Sam Querrey discussed the technology on Bloomberg This Weekend. The AI system provides players and coaches data for opponent analysis and match strategy, and reached more than 14 million digital users following the tournament.

Original reporting: https://www.bloomberg.com/news/videos/2026-08-23/ai-takes-center-court-at-the-us-open-video

Next story

Fed Faces High Stakes Test at Jackson Hole