Red Lobster brings back Endless Shrimp after promotion helped push chain toward bankruptcy

Red Lobster reintroduced its Endless Shrimp promotion in 2026 with a limited-time offering structure, following the chain's bankruptcy filing in 2023. The previous permanent version of the promotion contributed to significant financial losses that led to the company's Chapter 11 filing. The new promotion includes pricing and duration restrictions not present in the earlier version.

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