Bloomberg
Casinos Shift Focus From Gambling to Lure Gen Z With Sports, Dining
Saturday, August 22, 2026
Casino operators have expanded their entertainment offerings to include sports betting venues and high-end dining establishments. Major casino chains have announced investments in non-gambling amenities over the past two years, citing data showing younger customers prioritize entertainment and hospitality over traditional gaming. Las Vegas and Atlantic City casinos have opened sports lounges and celebrity chef restaurants, with some facilities reducing dedicated gaming floor space by 10-15 percent according to industry reports.
