Modi spent years building his strong image - why is he making Gen Z reels now?

Narendra Modi, Prime Minister of India, has begun posting short-form video content on social media platforms popular with younger audiences. The shift from his previous public communications approach has generated discussion among viewers, with some viewing the content as an attempt to engage Gen Z users while others question the change in strategy. Modi's official social media accounts have increased activity on platforms associated with short video formats in recent months.

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