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The Verge

Major YouTube creators are facing backlash for accepting AI money

Friday, August 21, 2026


Several YouTube creators posted videos demonstrating Higgsfield's Seedance 2.5 AI video generation features, including Matti Haapoja and Sam "Kold" Kolder. The videos presented the technology as a tool for future video production. The posts generated viewer responses questioning the creators' promotion of the technology.

Original reporting: https://www.theverge.com/ai-artificial-intelligence/983181/matti-haapoja-sam-kold-kolder-higgsfield-seedance-backlash

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