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CNBC

Why some of America's biggest brands are losing ground in China

Friday, August 21, 2026


Nike, Starbucks, and General Motors have seen declining market share in China amid competition from domestic companies, geopolitical tensions, and shifts in consumer purchasing patterns. The three companies operate in sectors where Chinese competitors have expanded their presence in recent years. Market analysts attribute the changes to both local brand growth and evolving preferences among Chinese consumers.

Original reporting: https://www.cnbc.com/2026/08/21/us-brands-china-competition.html

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