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MarketWatch

Apple has gotten too predictable. Can its next CEO bring back the element of surprise?

Thursday, August 20, 2026


John Ternus was appointed CEO of Apple, succeeding Tim Cook. Wall Street analysts have indicated expectations that Ternus may increase spending on artificial intelligence development, pursue larger acquisitions, and expand innovation efforts.

Original reporting: https://www.marketwatch.com/story/apple-has-gotten-too-predictable-can-its-next-ceo-bring-back-the-element-of-surprise-5bd674a0?mod=mw_rss_topstories

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