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Bloomberg

Betterment CEO Warns on Sports Betting

Wednesday, August 19, 2026


Betterment CEO Sarah Levy stated that sports betting applications are being used by Gen Z in ways that resemble investing rather than entertainment. Levy appeared on the Open Interest program to discuss what she described as the blurring of lines between gambling apps, social media financial advice, and speculative trading in relation to long-term wealth building. She advocated for stronger regulatory guardrails for investors in this space.

Original reporting: https://www.bloomberg.com/news/videos/2026-08-19/betterment-ceo-warns-on-sports-betting

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