The Verge
Amazon Fire TV devices are getting a free Alexa Plus upgrade
Wednesday, August 19, 2026
Amazon announced it is providing Alexa Plus access at no cost to Fire TV device owners in the United States, effective immediately. The upgrade applies to users with Amazon Fire TV Stick, Fire TV Cube, Amazon Ember smart TV, and televisions with Alexa Plus built in from manufacturers including Panasonic and Hisense.
Original reporting: https://www.theverge.com/tech/982166/amazon-alexa-plus-fire-tv-free