Gluten-Free Brand Breaks Out in Saturated Market

Feel Good Foods, founded in 2012 by CEO Vanessa Phillips, sells gluten-free frozen foods. According to Bloomberg, the brand's sales have exceeded those of PF Chang's and TGI Fridays frozen food products. Phillips was diagnosed with celiac disease in college and stated that most customers purchase the brand's products because the foods "work for them and their lifestyle," rather than exclusively for gluten-free dietary requirements.

Next story