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Apple overhauls its EU App Store fees, loosens rules for alternative app stores

Tuesday, August 18, 2026


Apple replaced its per-install fee structure with a 5% commission on apps distributed outside the App Store in the European Union. The company also modified its requirements to allow developers to operate alternative app marketplaces more easily. The changes followed European Union regulatory pressure regarding app distribution practices.

Original reporting: https://techcrunch.com/2026/08/18/apple-overhauls-its-eu-app-store-fees-loosens-rules-for-alternative-app-stores/

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