The RealReal Bets on Luxury Resale Boom

The RealReal CEO Rati Levesque stated that resale prices influence new purchase decisions among shoppers, with more than 80% of Gen Z and millennial customers checking secondhand values first, according to Bloomberg. Levesque identified unexpected fashion pieces that are appreciating in the secondhand market. She noted that AI cannot fully replace human authenticators for luxury goods, according to Bloomberg.

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